Here you’ll find a mix of projects where I’ve worked on Social Media Management, SEO, and Email Marketing all focused on helping brands grow online. Whether it’s boosting traffic or building stronger engagement. I’ve also had the opportunity to apply my skills in community-focused work, including volunteer efforts with KC Pet Project, a local animal shelter. Additionally, I completed the Google Digital Marketing & E-commerce certification to sharpen my skills and stay up-to-date with industry best practices.

KC Pet Project:

For this project, I created short-form video content centered around KC Pet Project, a Kansas City nonprofit dedicated to animal rescue and pet adoption. The goal of the project was to develop engaging video content that could help capture attention on social media and encourage more people to interact with the organization’s mission.

The focus of the project was on editing short-form videos designed for platforms such as TikTok, Instagram Reels, and YouTube Shorts. I worked on structuring the videos to immediately capture attention within the first few seconds, maintain viewer engagement through fast-paced editing, and highlight adoptable animals in a way that feels both emotional and shareable.

During the editing process, I incorporated attention-grabbing hooks, engaging pacing, captions, and storytelling elements to make the content more engaging for viewers scrolling through social media feeds. The goal was to create content that not only showcases the animals but also encourages viewers to stop, watch, and connect with the organization’s mission.

This project demonstrates my ability to edit short-form content optimized for modern social media platforms, using storytelling and visual pacing techniques to create engaging and impactful video content.

https://www.youtube.com/watch?v=9r9REaCBn5M

Views(192)

Likes(6)

Comments(0)

Shares(0)

Engagement Rate(3.13%)

https://www.youtube.com/watch?v=Sn7XTTEvznw

Views(292)

Likes(6)

Comments(1)

Shares(0)

Engagement Rate(2.4%)

https://www.youtube.com/watch?v=fZfqJn8BbgM

Views(200)

Likes(9)

Comments(0)

Shares(0)

Engagement Rate(4.5%)

Content Creation:

Worked with a content creator to produce engaging short-form video content optimized for social media platforms. Responsible for editing raw footage into fast-paced, entertaining clips designed to capture attention within the first few seconds and maintain strong viewer retention.

My work included trimming and structuring clips, adding captions and visual effects, syncing audio with key moments, and optimizing videos for vertical formats used on platforms like YouTube Shorts, TikTok, and Instagram Reels. The goal was to transform longer sessions into concise, shareable content that highlights exciting or humorous moments.

This project focused on improving content quality, increasing audience engagement, and maintaining a consistent posting style that aligns with the creator’s brand and audience.

https://www.youtube.com/shorts/Zrmyk0dSE-Y

Views(3,772)

Likes(83)

Comments(3)

Shares(0)

Engagement Rate(2.28%)

https://www.youtube.com/shorts/oVD61FczKDU

Views(1,166)

Likes(12)

Comments(0)

Shares(0)

Engagement Rate(1.0%)

Freelance Video Editing & Content Creation:

In addition to structured projects, I have worked on freelance video editing projects for a variety of businesses and creators looking to improve their social media presence through engaging short-form content. These projects focused on transforming raw footage into polished videos designed to capture attention and perform well on modern social media platforms.

My work primarily involved trimming footage, refining pacing, and structuring clips to create engaging videos that maintain viewer attention. I focused on identifying the most impactful moments in each recording and editing them into concise, visually appealing content optimized for platforms such as TikTok, Facebook ads, You tube short.

Throughout these freelance projects, I applied editing techniques such as quick cuts, caption overlays, and strong opening hooks to help videos stand out in fast-scrolling feeds while creating different versions of the same video. The goal was to deliver content that feels professional, keeps viewers engaged, and communicates the client’s message clearly within a short amount of time.

These experiences allowed me to develop a strong understanding of how pacing, storytelling, and visual structure contribute to effective short-form content that resonates with online audiences.

https://drive.google.com/file/d/1-azp6YVq1stGMbXmxmx9KFPRiASfoyg4/view?usp=drive_link

https://drive.google.com/file/d/1Bgw7v43Wh1-SgXb0uZgxU7vRAfEn8o5h/view?usp=drive_link